Adriatic coast territory, environment and landscape

Our products proceed from the entire Apulian territory, the region making the heel of Italian boot, from North to South along Adriatic coast and including Foggia, Barletta-Andria-Trani, Bari provinces, til the beginning of Fasano territory in Brindisi province.

Landscape is very uneven because rural flat landscape alternates with karstic Murgia (from Latin “murex”, sharp stone)  plateau gradually climbing down toward sea, keeping ancient rural civilization fascination that, since centuries, had lived in these lands, already growing olive trees, vineyards and orchards.

In particular, Bari land, that always took on great importance thanks to its strategic location within Mediterranean sea, encloses around fifty municipalities, each one with its own environmental features, its own historical and cultural traditions, a rich artistic and wine and culinary heritage.



Murge landscape is mainly hilly with 680 mts as maximum altitude and made by rectangular-shaped limestone plateau alternated with wide depressions slowly going down to the coast.

From geological point of view, indeed, Murge are mainly composed by calcareous rock that, over the centuries, gave origin to subterraneous and epigeous karst, whose effects can be observed nowadays in sinkholes, mattocks, swallow holes and in the caves typical in these lands. Totally free from surface watercourses, Murge territory is rich in both deep and surface groundwater aquifers exploited for irrigation.

Right because of its soil kind, for mild climate and for favourable geographic location, this area is particularly suitable for farming. Since antiquity, indeed, Murge hills inhabitants have been working in agriculture and on these hills have been growing olive trees, vineyards and orchards.

Climate, tipically Mediterranean, is characterized by mild Winter, with temperature rarely going down 0 °C and dry hot Summer with average temperature of 25 °C. Cold streams coming from Balkans influence coastal area climate.  Usual rainfall, concentrated in Autumn and Winter, around 600 mm/year, and good drainage of the soil, makes the aquifer rich and deep fed by surface water runoff coming from the whole Murge system.

Geologic layout

Nearly everywhere calcareous and cretaceous calcareous-dolomite rocks emerge, for wide stretches underneath a light cover of cultivated and/or colluvial soil.

Surface hydrographic net, active only in case of intense rainfall, is quite developed. Regarding subterraneous water circulation, while surface aquifers are missing, as demonstrated by the lack of both perennial and temporary sources, there is a deep karstic aquifer, moving toward the sea and nearly ever underneath its level as proved by boreholes stratigraphy.

Relevant morphologic feature is represented by several erosive cracks (“lame”) flowing from South to North toward the coast, partially engraving limestone table. The “lame” are generally dry; only after abundant rainfalls, they convey, for short periods, considerable quantity of water.

Apulian Soil

Cultivations are several going from herbaceous to arboreal. Mainly, we can see olive orchards, vineyards and vegetables fields. Soils, mostly loam-sandy-clay, are topsoil along Bari coast, not so deep because of limestone underlayer, and deeper toward Foggia province.

Finocchio 2

Soils are reddish fersiallitic soils, interspersed with calcareous pebbles that provide good drainage and allow sensitive vegetables cultivation in open field, in spite of quite low Winter temperature.


For our territory, agriculture assumes an important role in the economy. Agriculture is modern and intensive and this leads the region to be ranked for many fruit and vegs at the top places of Italian productive areas.

Besides olive orchards that traditionally cover wide cultivated areas and give historical and monumental value to the rural landscape (especially among Polignano-Monopoli-Fasano land, there are extensions of centuries-old trees). Apulia is the Italian top region for table grapes production, extensively grown mainly in Rutigliano, Conversano, Polignano, Noicattaro territory. Bisceglie, Conversano, Turi  takes on great importance for cherries production able to satisfy, between May and June, fresh market thanks to typical varieties as the well-known and much appreciated Ferrovia variety. About vegetables Apulia has commercial importance in Europe for salads, chicories, fennels, parsley, artichokes, without forgetting some technologically exclusive examples of cherry tomatoes and herbs greenhouses production.

Northern coast, on the other hand, Margherita di Savoia area and its well-known saltworks, proceeding from reclamation of swamplands occurred in the 40’s, is historically used for potatoes, onions and carrots farming.